Quick Response or QR codes just like how it’s named are also quickly gaining new supporters in response to its development. From Japan where its originate reached worldwide recognition. In spite of this, there are still a number of individuals who doubt using QR codes. They are afraid to try them not just because it’s something new to us but also due to the many rumors that QR codes are mostly scams. This causes a major drawback in the propagation of QR codes. That is why leading industries who reinforces the use of QR codes works together in advocating the several benefits it holds. QR code campaigns are not just those you see in magazines or news prints that offer freebies when you scan the QR code. The use of QR codes is also promoted by companies through ads or through their products. Doing so does not only promote QR codes, its also an effective way to commercialize the goods and services they offer. Basically, QR campaigns benefit both the advocating company and optimization of QR codes.
Some of the top leading companies and branded products we buy play a huge role in QR campaigns. The most effective campaigns made are actually from them. Listed below are just some of the campaigns that significantly worked.
Popular QR Campaigns that worked for Different Industries:
1. “Coca-cola” embedded QR codes on soft drink cans and bottles which connected those who scanned to a social application that grants exclusive access to tournament videos of the 2012 Europe Cup soccer tournament. This campaign successfully reached a very satisfactory number of scans.
2.“McDonald’s” uses QR codes to give their customers information about the products they consume. The plan is to start with the campaign on Olympic venues wherein every product packaging contains a QR code that educates the customer about the nutritional facts of their purchase.
3. “7-eleven” placed QR codes on Big Gulp cups that let customers view exclusive basketball March Madness videos. This is in association with Powerade who secured 7-eleven’s exclusive use of the videos.
4. “Starbucks” promoted Lady Gaga’s newest album by placing QR codes within store premises let customers do a scavenger hunt. Those who successfully answers the puzzles provided through the QR codes were awarded with a free download of Lady Gaga’s hit “The Edge of Glory”.
5. “Heinz” put QR codes on their ketchup bottles allowing consumers to answer a green knowledge trivia. Users who got the correct answer win special prizes from Heinz. This campaign had a reported response of over one million code scans! Totally a hit for the QR Industry, all thanks to Heinz.
6. “KFC” raised an innovative campaign by giving away exciting prizes when customers scan QR codes found in their beverages. The code will redirect customers to a landing page where they are asked to enter the code found with the QR code. This will then serve as a raffle entry to winning one of the amazing prizes which includes a trip to Las Vegas Nevada, a year supply of Dr. Pepper beverages or Slacker Premium radio subscription. This reaped over thousands of enthusiastic customers; making this QR campaign a total success.